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Juggling the Job

August 4, 2025

Juggling the Job August 4, 2025
Juggling the JobAugust 4, 2025

Edition #60 - October 5, 2026 Edition #60 - October 5, 2026

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Thought of the Week 🤔 Thought of the Week 🤔

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First-Place Culture First-Place Culture

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What Does a First-Place Culture Feel Like?

I watched a short video by Ben McCollum, University of Iowa basketball coach, this week and it really resonated with me. In it, he shares what it feels like to be around first-place people and a first-place culture.


“I went to Northwest Missouri State, and my first practice with Steve Tappmeyer—best coach I've ever been around—I sat there and I'm like, ‘This is what first place feels like. This is what a first-place culture feels like. This is what first-place people feel like.’”


That was his wake-up call. He began to recognize some characteristics that separated those people from everyone else. They had an extreme work ethic. They had an edge—a competitive spirit. And they brought energy.


McCollum also quotes legendary Georgetown coach John Thompson: “You can tame a fool a lot quicker than you can resurrect a corpse.” The point wasn't that you want foolish people on your team. It was that you want people with some fire in them. People who want to compete. People who care enough to push themselves and the people around them.


Then McCollum adds one more characteristic that I think goes well in schools: energy givers.

He explained that, over time, they discovered that chronically moody players simply didn't make it in their program. If you continually brought low energy and sucked the life out of the building, you weren't going to fit. He wanted to be around energy givers!


There is a school leadership lesson in all of that.

What does first place feel like in your school?


I'm not talking about being ranked first in the state, having the highest test scores, or hanging another banner in the gym. In fact, a school could accomplish some of those things and still not have what I would call a first-place culture.


I am lucky enough to visit many schools all across the country, and you can feel a first-place culture almost immediately. I'm talking about walking into a school and feeling that the people there are pursuing excellence together.


Generally speaking, there is an energy to the place. People work hard. They care about getting better. Teachers talk about instruction. Teams challenge one another. People celebrate success without becoming satisfied by it. They don't wait for the principal to tell them everything that needs to be done because the standard has become something they own.


First-place people raise the standard through what they do.


However, if that kind of culture is going to exist in a school, it usually does start with the principal.


Culture Is More Than Getting Along

In my book, Juggling the Job, I wrote about the difference between having a good culture and having a learning culture. When I ask educators about their culture, I often hear some version of the same things: We're a family. We love kids. We get along.


I hope so, but those things should be the starting point of a great school culture, not the finish line.

A first-place culture asks more of us. Everyone—students, teachers, and leaders—are expected to work on their practice. Improvement becomes part of the culture rather than something we talk about during professional development days.


To me, that sounds a lot like McCollum's description of first-place people. They aren't satisfied simply because things are going well, instead they have an edge to them. However for a principal, creating that edge doesn't mean walking around demanding that everybody “work harder.” It means creating clarity around what matters, modeling the work yourself, and building systems that make improvement possible.


One of the things that I believe made my time as a middle school principal successful involved our PLCs. We redesigned our master schedule so that our core teachers had common collaboration time during the school day. It wasn't easy. It required tradeoffs throughout the building. But if we were going to say collaboration mattered, I believed our schedule needed to demonstrate that it mattered. But that wasn’t the end of the story. I couldn't simply hand teachers the time and walk away.


Instead, I dedicated time each week to join, and sometimes facilitate, those PLCs. We shared lessons, visited classrooms, looked at data, and talked about teaching collaboratively. Over time, teachers weren't merely attending PLCs because the schedule told them to. They were using that time to improve their craft and help one another improve. That's an important distinction.


A First-place culture isn't created by what the principal says is important. It is created by what the principal repeatedly makes important.


The same is true of classroom instruction. If principals say teaching and learning are their highest priorities but rarely enter classrooms, people notice. That's why I have encouraged principals to protect instructional-walk time on their calendars. When I was a principal, I tried to reserve an hour each day for instructional leadership. The practice wasn't just about increasing the number of classrooms I visited. Protecting that time communicated something else, that this work matters here.


First-place cultures have standards. But standards become culture only when leaders consistently model, reinforce, support, and protect them.


High Standards and Servant Leadership Belong Together


There is another side to the development of a first-place culture that I think is especially important for principals. A first-place culture cannot simply become a culture of pressure.


If all people hear from the leader is more, better, faster, eventually the competitive edge McCollum describes can turn into exhaustion. The principal's responsibility isn't just to raise expectations. It is to help people become capable of meeting them.


That's where servant leadership enters the picture. Sometimes servant leadership gets confused with being nice, keeping everyone happy, or making people's jobs easier. I see it differently. Serving people means helping them become better.


One way to do this is to look for the internal experts already in your building. Every day, talented people walk through your doors carrying skills, experiences, and knowledge that can make the entire school better. The principal doesn't need to be the person standing in front of every meeting or leading every professional learning experience.


When we became more willing to step aside and let others share their expertise, something happens: leadership capacity grows. People aren’t merely receiving the culture from the principal anymore. They are helping create it.


First-place people don't need all the credit. They make the people around them better, and first-place principals understand that their job isn't to be the hardest-working person in the building while everyone watches. Their job is to create a building full of people who believe their contribution matters.


The Principal Sets the Temperature


Schools can be exhausting places. There are difficult students, frustrated parents, initiatives that don't work, lessons that flop, test results that disappoint us, staffing challenges, and about a thousand other things that can drain the energy out of a building.


The principal doesn't have to pretend those things aren't real. But the principal does have an enormous influence on what happens next.

  • Do we complain or problem-solve?

  • Do we blame or learn?

  • Do we protect our own territory or help someone else?

  • Do we accept good enough, or do we ask what getting a little better might look like?

  • And perhaps most importantly, what does it feel like to be around us?


First-place cultures are built by first-place behaviors repeated over time. Work ethic. Energy. An edge. Service. Learning. High expectations. The willingness to receive feedback and the courage to give it. The humility to recognize someone else's expertise. The discipline to keep improving even when what we're doing is already pretty good.


So maybe the question isn't, “Are we a first-place school?”


Maybe the better question is:

When someone walks into our building and spends time around our people, do they feel a first-place culture?



First-Place Culture First-Place Culture

This is a much longer video than I usually share but if you are interested in more of Coach McCollum's philosophy, this is an interview/podcast with him.

Ep. 74 | Coach Ben McCollum | Iowa Men's Basketball | Head Coach

Learning from Others Learning from Others

10 Leadership Actions That Keep School Culture at the Center | New Leaders Blog

10 Leadership Actions That Keep School Culture at the Center | New Leaders Blog

As a school leader, your actions have a pronounced effect on school culture. With a new school year approaching, use these ten strategies to center culture in your leadership actions.

launch newleaders.org
The Principal Effect: How School Leaders Address Education’s Biggest Challenges

The Principal Effect: How School Leaders Address Education’s Biggest Challenges

Public schools face mounting challenges, including student mental health, chronic absenteeism, academic achievement, and teacher shortages. Yet the principal's impact is often overlooked. Effective leadership strengthens instruction, builds positive climate, and stabilizes the workforce. Investing in principal preparation, support, and retention is a powerful strategy for improving outcomes and advancing equity.

launch learningpolicyinstitute.org

Schools Worth Knowing Schools Worth Knowing

Schools Worth Knowing

Besides the normal articles I include (a few good ones this week), I am including this link called "Schools Worth Knowing" SchoolRubric is starting a new initiative to find and share school stories. No matter your position, if you have something going on in your school that you are proud of or an idea you think might help others, I encourage you to share it with the world. If you complete the link, you will have the opportunity to become a "School Worth Knowing". No obligation, just a change to expand your influence and make the world a smaller/better place for other educators. Be bold.

Schools Worth Knowing - SchoolRubric

Schools Worth Knowing - SchoolRubric

A SchoolRubric Initiative

launch schoolrubric.org

Leaders are Readers Leaders are Readers

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The Energy Bus

Jon Gordon’s The Energy Bus is a natural companion to the idea of building a first-place culture because its central message is that the energy we bring matters. Through a simple leadership fable, Gordon challenges readers to take responsibility for the direction of their “bus,” surround themselves with people who contribute positive energy, and refuse to allow negativity to determine the culture. That connects directly to Ben McCollum’s emphasis on finding “energy givers.” In a school, talent and expertise certainly matter, but so does what people bring into the building each day. A highly capable person who consistently drains the energy from everyone around them can have an outsized impact on a team.

For principals, The Energy Bus is also a reminder that culture starts with the leader. Positive energy does not mean pretending everything is great or avoiding difficult conversations. In fact, building a first-place culture sometimes requires addressing the attitudes and behaviors that are pulling a team backward. The principal helps set the emotional temperature of the building through what they model, reinforce, celebrate, and tolerate. Gordon’s message is especially powerful here: leaders cannot control every circumstance they encounter, but they can be intentional about the energy they bring to those circumstances and the direction they lead others.

Perhaps the strongest connection between The Energy Bus and a first-place culture is that energy is contagious. The best school leaders don't simply bring enthusiasm themselves; they create conditions where other people want to contribute, improve, and make those around them better. First-place people bring an edge, but they also bring something else to the team. They don't just ask, What am I getting from this place? They consider, What am I bringing to it? For principals trying to build a culture of high expectations, service, and continuous improvement, that may be one of the most important questions we can get our people—and ourselves—to ask.

Call to Action Call to Action

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As you consider your own Assumptions this week, ask yourself these questions:



  • Instructional Leader - What can you do this week to help raise the standard for learning and teaching?
  • Servant Leader - Are you modeling first-place culture by helping others get better?
  • Learning Leader - What a staff member that is new to your building say about your school culture? Why don't you ask them?
  • Communicator (Storyteller) - What would it take for your campus to be known as a "first-place" school?
  • Celebrator & Reflector - What are some things at your school that you celebrate at your school that exhibit first-place standards?
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Books by Dr. Thornell

I have published three books, Inside the Principal's Office (2021), Juggling the Job (2025) and Sixth Essential (2026). All three were written for school leaders, aspiring administrators, and those who supervise them. You can purchase any of them by clicking the appropriate link below. Thank you for your support.

Purchase Sixth Essential
Purchase Juggling the Job
Purchase Inside the Principal's Office
Dr. Robert Thornell
robertthornellTX@gmail.com

Dr. Robert Thornell has made it his career passion to help make educational leaders better. Rob previously served in multiple education leadership roles including Deputy Superintendent in Northwest ISD, near Fort Worth, TX. Prior to that role, he was Assistant Superintendent for curriculum and instruction and professional learning.

Rob’s campus experience includes serving as the principal of Chisholm Trail Middle School. Under his leadership, the school was named a “National School to Watch” by the National Association of Secondary School Principals (NASSP). He also has served as a principal of Timberline Elementary school, which is a PreK-5 bilingual campus. He began his career in education as a fourth and fifth-grade teacher.

His dissertation, from Baylor University, centered on the mentorship of campus administrators and he has continued that pursuit throughout his career.


Let's connect:

LinkedIn: Dr. Robert Thornell

X: @Thornell5

Instagram: @IntentionallyBold

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