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Upcoming WSI Webinar!

Thursday, November 19 at 2:30–4:00 PM EST

UpcomingWSI Webinar!Thursday, November 19 at 2:30–4:00 PM EST

The Personal Is Political, and So Is Your Business Model The Personal Is Political, and So Is Your Business Model

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Join us for the up-coming WSI webinar "The Personal Is Political, and So Is Your Business Model"!!


Date/Time: Thursday, November 19 at 2:30–4:00 PM EST

Format: Presentation, Q & A, and discussion

Language: English (Closed Captions available)


Guest Speaker: Erin Ayala, PhD, LP, CMPC., Owner & Founder, Skadi Sport Psychology

Sport Psychologist | Certified Mental Performance Consultant

Register Now! Register Now!

Registration closes 24 hours before the event! Register now!

Click here to register for the webinar!
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Guest Speaker: Erin Ayala, PhD, LP, CMPC

Dr. Ayala (she/her) is a Licensed Psychologist and Certified Mental Performance Consultant based in Minneapolis, Minnesota. Her work focuses on the intersections of mental health, health psychology, and performance psychology for girls, women, and gender expansive athletes. Dr. Ayala has published over 25 research articles and book chapters and has been featured in Women's Health Magazine, the New York Times, and other media outlets. She's the host of Feisty Media's Women's Performance Podcast and a sought after speaker, having spoken at events for USA Triathlon, USA Hockey, and the Georgia Cycling Association in recent months. Beyond her professional achievements, she is an accomplished cyclist, having landed on National podiums in road racing, fat bike racing, virtual racing, and gravel racing over the past several years.

Description of the Webinar

Most practices write a values statement after the business model already exists, and it shows. In this session, Dr. Erin Ayala shares how she built Skadi Sport Psychology on intersectional feminist principles from day one, and what that architecture actually costs. Attendees will see six feminist principles translated into concrete business decisions — revenue, access, hiring, sponsorship, and pay — and leave with a four-question audit they can apply to their own organization or role within 90 days.

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WomenSport International

WomenSport International (WSI) was formed in 1994 to meet the challenge of ensuring that sport and physical activity receive the attention and priority they deserve in the lives of women and girls. The main purpose of WSI is to serve as an umbrella organization that can bring about positive change for girls and women. Our advocacy is strongly based on current research.

Email: info@womensportinternational.org
Website: https://womensportinternational.org/
Facebook: https://www.facebook.com/groups/256383997740445/
Twitter: @WomenSportIntl

WomenSport International
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