New Advisers

• Huge Marketing Push- It's crunch time for sales. Have you done all 20 things listed below?
• Start A Recruiting Plan- Most schools start planning for next year's class schedule in January. Yes, it seems insanely early, but have students create a plan for recruiting next year's staff. (More of this soon.)
• Teach Photo Editing- Take a day or two this week, and go back to photo basics. Use the video below to show how to edit photos for publication.

20 Proven Ways to Boost Your Yearbook Sales

Y’all! As an adviser, the biggest thing I stressed about was yearbook sales. Remember: assume parents and students want to buy. In marketing, the classic “Rule of 7” says a prospective buyer needs to see a message at least seven times—modern research shows it’s more like 8–20. Think about it: how many Coke ads do you see and where do you see them? Repetition works.

Here are 20 ways you should be marketing your yearbook sales. How many have you done?
(And don’t forget—your copy count is due in January.)

START HERE for all resources.

PEP Emails

If you're not signed up for this free program, contact your rep today. It's not too late.

Posters/Signs

You should have a poster or flyer at the front entry door. Place one by the attendance office where parents would see it if they come to campus to check out their student. Place them all over. Order here if you need more.

Yard Signs

Remember, moms are the typical buyers. And moms drop off or pick up students from school. Flood the pick-up line area with yard signs.

Personal Notes

Use your coverage report and let students know they are in the book. If you don't have Walsworth's "You're in the Book" notepad, contact your rep. You can also create your own here.

Social Media

Don't just post on your staff's social media account. Share graphics with your school webmaster to place online. Share with every club and sports team that has a social media account. Give a grade to your students for posting about sales. Recruit your students' parents to post on their social media accounts. Use these for starters.

Home Games

Set up a booth at the entryway to basketball or soccer games. Have an iPad or computer right there for them to purchase. Show off last year's book or pages you've completed. Have a flyer with the link for parents to take home.

Dum Dums

Buy some Dum Dum suckers. Have your students tape a "Don't be a Dum Dum, Buy a yearbook" to the sucker and hand out at the exit doors at the end of the day.

Sidewalk Chalk

Have your students "graffiti" the sidewalks with chalk to "Buy your Yearbook" and the website. Bonus- Make it visible to parents in the pick up line. (Be sure not to leave any sidewalk chalk out for others to graffiti. :)

Tie Dye Shirts

Have a party after school tie-dyeing. Write "Buy your Yearbook" on the shirts when they are done. Have your staff wear them all on the same day. Bonus- Have your students bring their elementary and/or middle school books. The talk around school will be YEARBOOKS.

White Board Messages

Ask each of your students to ask other teachers if they can write a message "Buy your Yearbook" on the board.

Canvas Post (learning management system)

Leave a parent and student message on your learning management system. Ask your teacher friends to create a post as well. Share your graphics with them. Here are some Canva templates.

Shipping Labels

Print shipping labels for your students to hand out to friends and classmates. Be creative with these sayings. "I'm cool. I bought a yearbook." "Don't be left out. Buy the book."

Clothespins

Write "Buy your Yearbook" on one side of a wooden clothespin and "www.yearbookforever.com" on the other. Have your students clip these on students' backpacks, hoodies, lockers, etc.

Bought List

Print a list of buyers and place it in the cafeteria. Bonus: Have students set up a table for lunch and hand out candy to those who purchased. Be sure to have order forms for the non-buyers.

Morning Announcements

Submit a fun announcement for the morning announcements. We had a kid who could rap once get on the PA. It was GREATNESS!

Vending Machines

Ask your person (or find the stocker) in charge of the vending machines. Ask to place a "Buy your Yearbook" sticker on all the items in the vending machine.

Parking Violations

For high school campuses, attach a "Parking Violation" on car windows. (Get permission first, of course.) You can print these from here.

Call Last Year's Buyers

Look up in 360 who purchased a book and compare this year's list. You know these parents are buyers, so have a call night where students and parents call all the buyers from last year who haven't purchased yet.

Last Day Sales

Most people ask when the last day to buy is. SO, give them a day. Promote it hard. We always ordered custom postcards that would be mailed that week. Have your principal send a school-wide email about the "LAST CHANCE" to buy.

Order customized marketing materials

Use this booklet for more ideas

Create your own flyers and order forms here

Use these Canva templates

On a budget? I'll help out. Be the first few to email me what you'd like (dum dums, clothespins, "You're in the book" notepads, sidewalk chalk, yard signs - just let me know.)

The image management tools in Yearbook 360 are designed to help improve your coverage and create an index. You can tag images to identify the students who appear in the photos. To avoid needing to merge student records later, it is recommended that you not tag until after the Portrait CD/DVD has been processed and uploaded to your account.

To view the full manual, click here.

To tag an image:

--Click Photos in the main navigation.

--If photos have been uploaded, you will see them organized by photo album under My Photos or Photo Albums areas. Scroll through the images and click to select an image you want to tag.

--The photo you selected will open in a new window, showing the image details screen in the Slideshow view. Click on the Add a student text field in the lower right corner.

--Type the name of the student that appears in the photo. As you type, matching names from your student list will populate and appear in a drop-down menu. When the correct name appears, click to select it. The name will appear in the window above, and the image is now tagged.

A group of first-year (or new) advisers. Your Walsworth rep has added you to this group for new advisers. If you would like to be removed, please email me and let me know. Most Sundays, I’ll send updates to help you in your classroom. Each update will be full of checklists, classroom help and pro tips.

After accidentally joining newspaper class in seventh grade, I’ve been hooked on student journalism ever since. I advised yearbook and newspaper at Legacy High School in Mansfield, Texas for 18 years and in Big Spring, Texas for seven. Legacy’s publications have earned CSPA Crowns, NSPA Pacemakers, and ILPC Stars. I’ve served as Webmaster for the Texas Association of Journalism Educators (TAJE) and received multiple honors, including:

• CSPA Distinguished Adviser (2024)

• JEA Distinguished Adviser (2018)

• JEA Commended Adviser (2025)

• Max Haddick Texas Journalism Adviser of the Year (2015)

• Edith Fox King Award (2010)

• TAJE Trailblazer Award (2013)

In June, I joined the Walsworth family as the Texas Education Specialist. My job is to help you and your students build a stronger yearbook while making your job easier.

Cell- 817.253.7813

leland.mallett@walsworth.com