NSCSD

• Increases loyalty
• Evokes an emotional response
• Points to sharing core values

The purpose of this guide is to make sure our North Scott Lancer brand is consistent and recognizable across all platforms and marketing channels.

Maintaining a strong brand identity means ensuring all elements—logos, fonts, and colors—are used consistently. Distressed lettering or manipulating the logo in off-brand ways can weaken the brand’s impact for several reasons:

1. Brand Recognition – A consistent logo and typography help people quickly recognize and trust the brand. Changes, even small ones, can create confusion.

2. Professionalism – Distorted, stretched, or distressed elements can make the brand look unpolished or outdated, reducing credibility.

3. Clarity & Accessibility – Altering fonts or adding effects can make the text harder to read, which affects how the audience perceives and interacts with the brand.

4. Brand Guidelines Exist for a Reason – Brand standards are in place to maintain a unified look and feel across all communications. Deviating from them can create inconsistencies that dilute the brand’s effectiveness.

By sticking to approved logos, fonts, and design elements, we ensure that the brand remains strong, recognizable, and professional in every use.

Growing greatness together through hometown values and a world of opportunities.

The mission of the North Scott Community School District is to provide every student with a personalized, student-centered education that nurtures their strengths, supports their goals, and prepares them for future success and growth.

https://forms.gle/vM1TURrCncMaDxvV8

the recommended specifications for a full-width slider hero image are: (Large photos on all homepages)

• Aspect ratio: 16:9
• Width: At least 1920 pixels
• Height: At least 1080 pixels

  
  

Here are some other tips for hero images:

• Image size: The ideal size for a full-screen hero image is 1200 pixels wide, while a banner hero image is typically 1600 x 500 pixels. If you want a clearer image or your audience uses large screens, you can increase the size to 1800 pixels. However, this can make the file size larger and slow down your site.
• Mobile images: For mobile-optimized images, aim for 800 x 1,200 pixels.

These image sizes are best practices and recommendations from the source or channel.

Please keep ESL households in mind. Graphics and flyers are a great way to capture someones attention, but if you don't have text to accompany that flyer in S'more then the newsletter cannot be fully translated. Only text will translate. Make sure to title your sections and add a content sentence about the call to action, especially if your information will go throughout the district.

Alt text, or alternative text, is a written description of an image or other visual element in a digital document or on a web page:

Alt text is important for accessibility because it allows people with visual impairments or those using assistive technologies, like screen readers, to understand the content of images. It can also be useful for other users, such as those who have difficulty understanding the meaning of visual content or those without access to high-speed internet.

Here are some tips for writing alt text:

• Be concise: Keep your alt text brief and to the point.
• Be accurate: Describe the image's content and function accurately.
• Provide context: Explain how the image relates to the page content.
• Include keywords: Use keywords to help describe the image.

The U.S. Department of Justice (DOJ) has made a crucial update to the Americans with Disabilities Act (ADA), specifically targeting digital accessibility in education and other public sectors. Signed in April 2024, this update to ADA Title II aims to prevent the exclusion of people with disabilities from the increasingly digital world.

What does this mean for public K-12 schools? Your websites, mobile apps, and other digital tools must now be accessible to everyone, regardless of their physical abilities. This new rule addresses previous gaps in digital accessibility, ensuring equal access to online resources for all users.

The clock is ticking! Public K-12 schools have until April 2026 to meet these new ADA website accessibility standards. Failure to comply could result in a violation from the Office of Civil Rights (OCR).

You can expect a cadence of a District Newsletter (Joe's) monthly on the Tuesday after the board meeting. It will be sent at 5:30 pm on the following dates: (deadline is noon before the published date)

August 18

September 15

October 13

November 10

December 22

January 26

February 9

March 2

April 13

May 11

June 22

Peachjar Newsletters go out every Thursday afternoon at approximately 5:00 pm.

Peachjar allows community organizations to alert caregivers and students in the community about special events, camps or programs without directly sponsoring those events. Deadline for community or school submissions is every Thursday at noon.

Special Broadcasts can be sent out by request.

• High School Activity Newsletter is sent to Caregivers, Students and Staff every Friday afternoon at 3:00 pm and posted on the front page of the website
• Jr High newsletter is sent to Caregivers, Students and Staff every Friday afternoon and posted on the front page of the website.
• Elementary School newsletter cadence varies by building, but is usually weekly by Friday and posted in the principal's message page.