BOARD MEMBER PROFILES
NCSPRA 2024 BOARD OF DIRECTOR ELECTION

SHEENA COOPER - DURHAM PUBLIC SCHOOLS
Sheena J. Cooper has dedicated nearly 20 years of service to the field of communications and marketing which includes: community and media relations, branding, event management, strategic communications, and member/customer engagement, supplemented by a background in print journalism. A versatile communications professional, Cooper has experience working in the non-profit, corporate, and government sectors. As Senior Executive Director of Public Affairs for Durham Public Schools, Cooper leads the district in planning, implementation, and evaluation of public relations, marketing, and communications initiatives to align community support for meeting the objectives of DPS’s Strategic Plan. Cooper is a member of the National School Public Relations Association, the North Carolina Schools Public Relations Association, North Carolina Central University’s Mass Communication Alumni Advisory Council, and serves on the Board of Trustees for Carolina Theatre of Durham.
NC School Public Relations Association