Arbonne Trade Show Training
7. As a group, you must decide if samples will be given out or sold. Everyone needs to agree on one way.
Tip: If you sell them you are more than likely weeding out anyone who doesn’t seriously want to try the product!
Goal of Booth:
• Ultimately the goal of your booth is to increase your client base and sponsor business builders into your organization.
• One of the most important aspects to accomplish the above is to “drive traffic” to your booth.
• People who have an enjoyable experience at our booth so they want to learn more about Arbonne.
• Lead Sheets - use these for a drawing
• Skin Analysis (depending on type of booth or interest level in product)
• Survey
• Optional: give 3 day anti-aging trial pack (sample) with instructions on how to use. Set up a time to call them to get their feedback - this will ensure that you get their phone number to follow-up.
Getting names and numbers to Follow-up
Create excitement when people are automatically entered into a Drawing when they take home a sample of the AgeWell. Have a display of the product and the before and after pictures. Use the lead slip/skin analysis or create a form for them to fill out. Give them the date you will be calling and ask if morning or evening is best.
Follow Up
Create a follow-up process to ensure that every lead is contacted.
Theme of Decor/Booth
Depending on the type of trade show, expo or booth. Revolution in Anti-Aging, Girls Just Want to Have Fun - Healthy Living, etc. Be creative!
Setting Up Booth
Don't over-do it. Clean and inviting is always best. Too much clutter is a turn off. It can be overwhelming and the confused mind always says no.
Product Display may include - choose products based on what the trade show theme is:
-Nutrition
- Befoe and After Photos
Tester Products
Put your stickers on all of your products both testers
Give Away
Renting a “wheel of fortune” wheel is a good idea to create more excitement at your booth. Each person who comes to the booth spins and has the opportunity to “win” a gift. Most gifts are small, but excitement and fun is created around your booth. It will definitely bring lots of traffic to your booth!
Gift Ideas:
• any small holiday gifts
• any inventory of products we know longer sell can be used for give aways
• samples
• You may also choose a few larger gift items from the Botaniques or Shea Butter Line.
Selling Products
Typically, when it’s not the holiday season, we don't sell a lot of products at booths. However, during the holiday season we tend to have more success selling products, because people are specifically shopping for holiday gifts.
• Whatever people are testing at your booth is what you will usually sell. You can always take orders to be delivered or mailed.
• If you have product on hand - bring it to sell.
Forms/Business Aides
-"Is Arbonne for you" from The Source
-AgeWell Samples with instructions and business card inserted
- Product Catalogues (10-20)
Other Items;
• Pens
• Business cards
• You will need to have ONE Roll cart to put all of your supplies in. Please label your cart with your name in a large print and every drawer so that you can easily access your items
• Name badge
Set Up and other To Do’s: - (If you are doing this with a group)
1. All items and products must have your sticker on them for identification.
2. Everyone helps with set up. Arrive at the time determined by the group
Other Items Needed:
• Acrylic Frames and Risers for literature and Products
• Hand Mirrors or Mirror on a Stand
• 4 Boxes of Kleenex
• Trash Cans/bags