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Arbonne Trade Show Training

Arbonne Trade ShowTraining
11 Steps to a Successful Trade Show

https://www.dropbox.com/s/1k746t1jtx0kprv/11%20Steps%20to%20a%20Successful%20Trade%20Show.pdf?dl=0

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1. Familiarize yourself and your team with the Policies & Procedures in regards to trade shows. Contact the Arbonne compliance department regarding trade show info.
2. Decide how many Consultants are needed to work the show and fill the spots/shifts.
3. If you are the “owner” of the show, you are also the leader of the show. Fill the spots/shifts and appoint different tasks for everyone involved in working the show. For ex: set up, tear down, showcase, tables, draw baskets, signs, banners, miscellaneous items, table skirts. **Product on display should be opened, marked as and available as Testers/Demos**
4. Set up a conference call with all participants to go over the individual tasks. Everyone should be on the call! It is very important to delegate and to speak with each other personally. Emailing duties will not work. Ensure that everyone knows their shift.
5. Everyone should be responsible for their own business aids. For ex: catalogues, business cards, brochures, samples.
6. Decide together what incentive will be offered and promote this incentive as a group. For example: If you have a draw for a spa basket, each participant should bring a product for the basket. And, different colored ballots should be designated.

7. As a group, you must decide if samples will be given out or sold. Everyone needs to agree on one way.


Tip: If you sell them you are more than likely weeding out anyone who doesn’t seriously want to try the product!

8. Be courteous & work together. Don’t sell your shift once you have committed to your spot. If you must opt out before the show, then contact the person leading the group and they will fill the spot.
9. Wear comfortable shoes. Dress Professional.
10. Remember: The fortune is in the follow up with a trade show!
11. Most importantly, have fun!
Please preserve the Arbonne Code of Ethics when attending trade shows. When booking your trade show, please check to ensure there is only ONE ARBONNE table per show. Please respect the “first come, first serve” rule of thumb. Please do not book into a trade show which already has an Arbonne booth registered. Use ethical discretion with this in cases where the number of attendee’s is a very large amount.
Trade Show Guidelines

https://www.dropbox.com/s/awh70n4z2f5cmt6/Trade_Show_Guidlines_st1.pdf?dl=0

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Goal of Booth:



• Ultimately the goal of your booth is to increase your client base and sponsor business builders into your organization.


• One of the most important aspects to accomplish the above is to “drive traffic” to your booth.


• People who have an enjoyable experience at our booth so they want to learn more about Arbonne.


• Lead Sheets - use these for a drawing


• Skin Analysis (depending on type of booth or interest level in product)


• Survey


• Optional: give 3 day anti-aging trial pack (sample) with instructions on how to use. Set up a time to call them to get their feedback - this will ensure that you get their phone number to follow-up.

Getting names and numbers to Follow-up

Create excitement when people are automatically entered into a Drawing when they take home a sample of the AgeWell. Have a display of the product and the before and after pictures. Use the lead slip/skin analysis or create a form for them to fill out. Give them the date you will be calling and ask if morning or evening is best.

Follow Up

Create a follow-up process to ensure that every lead is contacted.

Theme of Decor/Booth

Depending on the type of trade show, expo or booth. Revolution in Anti-Aging, Girls Just Want to Have Fun - Healthy Living, etc. Be creative!

Setting Up Booth

Don't over-do it. Clean and inviting is always best. Too much clutter is a turn off. It can be overwhelming and the confused mind always says no.

Product Display may include - choose products based on what the trade show theme is:

-AgeWell or DermResults

-Nutrition

- Befoe and After Photos

Tester Products

Put your stickers on all of your products both testers

Give Away

Renting a “wheel of fortune” wheel is a good idea to create more excitement at your booth. Each person who comes to the booth spins and has the opportunity to “win” a gift. Most gifts are small, but excitement and fun is created around your booth. It will definitely bring lots of traffic to your booth!

Gift Ideas:

• any small holiday gifts


• any inventory of products we know longer sell can be used for give aways


• samples


• You may also choose a few larger gift items from the Botaniques or Shea Butter Line.

Selling Products

Typically, when it’s not the holiday season, we don't sell a lot of products at booths. However, during the holiday season we tend to have more success selling products, because people are specifically shopping for holiday gifts.


• Whatever people are testing at your booth is what you will usually sell. You can always take orders to be delivered or mailed.


• If you have product on hand - bring it to sell.

Forms/Business Aides


-"Is Arbonne for you" from The Source

-AgeWell Samples with instructions and business card inserted

- Product Catalogues (10-20)

Other Items;


• Pens


• Business cards


• You will need to have ONE Roll cart to put all of your supplies in. Please label your cart with your name in a large print and every drawer so that you can easily access your items


• Name badge

Set Up and other To Do’s: - (If you are doing this with a group)



1. All items and products must have your sticker on them for identification.


2. Everyone helps with set up. Arrive at the time determined by the group

Other Items Needed:


• Acrylic Frames and Risers for literature and Products


• Hand Mirrors or Mirror on a Stand


• 4 Boxes of Kleenex


• Trash Cans/bags

From NVP Ginger Stock on Design:

The thing I love to do is create a space with visual height and class. Fancy things from home mixed in with wood, steel, metal and glass. Every show, the booth looks completely different as you can see.

Fizz-O-Rama Fizz-O-Rama

Do a fizz drawing from a jar of fizz sticks. Whatever they pick they get. Of course there’s only one Blackberry!
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