The largest and most successful media institutions in the music magazine industry are Bauer Media Group and Time Inc.

Bauer Media Group distributes a variety of renowned music magazines, such as ‘Q’, ‘Mojo’, and ‘Kerrang’. I believe this would be a suitable choice as both ‘Q’ and ‘Mojo’ are prominent magazines of the indie genre, and so my magazine would conform to the audience of this media institution.

However Time Inc. distributes NME, which is the original influence behind my own magazine. NME is also the largest title within the indie/alternative magazine genre, and I feel that my magazines target audience and NME’s target audience are identical. This could be a great selling point, as we will be advertising to the same audience. Time Inc. is also incredibly successful, as it publishes over 100 magazines, thus concluding that it has a lot of experience.

Time Inc. has a large media presence, with 18K followers on Twitter and 1.9K likes on Facebook. This could make the distribution a lot wider, for they will be sharing my magazine on their social media handles.

Time Inc. also ensures wide distribution of its magazines by having an area on the App store with all of its magazines, available to download and receive information about publication and upcoming issues.

This was because I felt confident in its wide experience with other magazines, and it has been incredibly successful with NME, shaping not only brand identity but also one of the most iconic indie magazines ever released.