New Advisers

• Sell the last of your books- Use Kathy Beers' videos in your class, this list of ideas and our online resources.
• Build Next Year's Staff- Now is the time to recruit and build your staff for next year. Use the application below as a starting point for your next year's staff.
• Sign up for Leadership Workshops (DFW Area)- Look at joining us with your editors for a one-day leadership training on April 14 or 29. See the flyer below.
• Sign Up for Summer Workshops- Hopefully, you've emailed parents about workshop dates. Get students committed and start the paperwork.

No one, you or your rep, wants you stuck with leftover books. April is the time to do that last sales push. Use this week to show these videos to your class. Then discuss ways you and your staff can sell the remaining inventory.

• Kathy Beers' "Marketing that Moves" classroom video series
• Walsworth Online Marketing Resources
• Big list of ways to sell your book

Here's a sample staff application you can use. Adjust as needed. This is a good overview of who's coming into the yearbook next year. It also builds value in the class when standards are set from the beginning. https://ybkhelp.com/wp-content/uploads/2026/03/yearbook_staff_application.pdf

Email jill.chittum@walsworth, debbie.vaughn@walsworth.com or leland.mallett@walsworth.com for details.

A group of first-year (or new) advisers. Your Walsworth rep has added you to this group for new advisers. If you would like to be removed, please email me and let me know. Most Sundays, I’ll send updates to help you in your classroom. Each update will be full of checklists, classroom help and pro tips.

After accidentally joining newspaper class in seventh grade, I’ve been hooked on student journalism ever since. I advised yearbook and newspaper at Legacy High School in Mansfield, Texas for 18 years and in Big Spring, Texas for seven. Legacy’s publications have earned CSPA Crowns, NSPA Pacemakers and ILPC Stars. I’ve served as Webmaster for the Texas Association of Journalism Educators (TAJE) and received multiple honors, including:

• 2025 Commended Adviser Award
• 2024 CSPA’s Distinguished Adviser Award
• 2022 JEA Media of Merit Award
• 2021 NSPA Pioneer Award
• 2018 JEA Distinguished Adviser Award
• 2015 Max Haddick Texas Adviser of the Year
• 2013 TAJE Trailblazer
• 2010 Edith Fox King Texas Journalism Teacher Award

In June, I joined the Walsworth family as the Texas Education Specialist. My job is to help you and your students build a stronger yearbook while making your job easier.

Cell- 817.253.7813

leland.mallett@walsworth.com

ybkhelp.com