Passion for Promotion

Welcome to my second online newsletter. My goal is to provide a quarterly newsletter that highlights the trends and happenings in the world of corporate brand promotion. I have a passion for sharing the incredible depth and breadth of the promotional brand marketing industry. This industry is so much more than I imagined when I first started my promotional marketing career with Halo Branded Solutions .... I love how diverse and creative the tools for "branding" can be. This platform will give me the opportunity to share with you a bit of what I have the pleasure to see and learn about every day without over-loading your email! I hope you enjoy the information I share and discover new ways you can promote your brand in 2018.

One more reason to love the promotional products industry .... it's never dull! Every week there are new product launches, new and improved decoration methods, new brands available to our industry and new trends that are providing exciting branding opportunities and unique ways to tell your brand story. Three clothing brand launches are among the most exciting NEW happenings this quarter. NEW ERA, COLUMBIA GOLF and the Original PENGUIN by Munsingwear (watch the video to learn how it all started) all have incredible retail styling, high-end detail and name-brand recognition. Check out the links below and contact me for more information about these exciting lines!

According to the Advertising Specialty Institute, Bags generate more impressions in the U.S. than any other promotional item- approx 5,700 impressions during their lifetime. And, 50% of U.S. Consumers own some type of promotional bag. That is powerful brand advertising!

Spector & Co.- one of Halo's Preferred Suppliers- has launched a line of bags called the Ashbury Collection. Totally on-trend with materials, features and functionality.. the best part is the decoration. New options for decoration include the BrandPatch. Eight Vinyl Materials in Any customizable shape. Now available with 4cp background options.... limitless possibilities.

Will technology ever slow down? Doesn't seem like it....

The latest trend is Wireless- no tangled mess, no cords, only convenience, convenience, convenience. HALO has all the latest wireless technology charging pads, earbuds, speakers and power banks. Contact me to learn more about the latest technology trend!

TERVIS has joined the Augmented Reality craze with their new Beer Pong augmented reality wrap. Whether you enjoy the game of beer pong or not, this technology is impressive. More to come from TERVIS in this realm including full customization of these interactive digital wrap inserts.

What is trending?

Wood

Denim

Gradient Colors

Cotton & Canvas

Vegan Leather

Absolutely anything heathered grey!

Another Fun Trend for Brand Promotion... All things Light and Bright. Ask me about the new trend in items that put your logo in the light. This is another great way to set your brand apart and add dimension to an everyday product.

Every summer, HALO hosts hundreds of account executives at our national sales meeting. The week includes industry education, supplier product presentations and information about all the latest trends in the industry as well as a fantastic trade show. After the show, HALO account executives can cast their votes for the favorite items seen throughout the week and at the trade show event. Check out this year's winners from our event in Coeur D'Alene, Idaho!

One of the most common questions I am asked by my clients is "what type of art file do you need"? Art files can be confusing and not having the correct type will definitely slow down the proofing and production process. It's my responsibility to be certain that the proper high-quality art files are provided to Halo's suppliers and decorators to ensure the best outcome on all items I provide. I like to think I am creative but I am definitely not a graphic artist and the "lingo" can get confusing to those of us who don't work with graphics and image files. Halo has provided two one-page tools through our marketing department that have helped me quite a bit and I want to share them with you in this newsletter. These are great references to have on hand- especially if your project is time-sensitive... starting with the correct art files can save a lot of time and stress! HALO also provides art assistance for any project- it's fast and economical. If you need a file converted to Vector Art or need your logo made into an Embroidery file (DST), let me know and I can help!

With 1/2 the year nearly over, it's a great time to get INSPIRED for the busy months that lay ahead.... yep- the holidays will be here before we know it. It's never a bad time to see what other companies are doing to keep their marketing efforts fresh and to inspire their employees, prospects and clients. Check out this wonderful marketing piece that highlights some inspirational marketing campaigns from some of Halo's client partners.

Announcing Halo's Item Close Out site! This site is specifically for close-out items only. Inventory moves quickly and will not be replenished but there are some great deals offered here. Always contact me right away if you see something here you are interested in purchasing for your marketing campaign.

HALO is hosting 7 End User Shows in markets across the country throughout 2018. These shows provide a unique opportunity to view the wide variety of products and services Halo can provide.