What is NAD ?

Water (Aqua/Eau)

Glycerin

Squalane

Niacinamide

Silica

Maltodextrin

Ammonium Polyacryloyldimethyl Taurate

Glyceryl Stearate

Xylitylglucoside

Hydroxypropyl Starch Phosphate

Pullulan

Sodium Hyaluronate

Sunflower Sprout Extract

Anhydroxylitol

Xylitol

Allantoin

Gluconolactone

Calcium Gluconate

Sodium Benzoate

t-Butyl Alcohol.

Sunflower Sprout/Shoot Extract is the ingredient that some beauty editors are calling the new Niacinamide and for good reason: it is a multitasker and has a lot anti-ageing benefits. It is also the perfect addition to your skincare routine. Here's Why: it energises your skin cells.

Calcium Gluconate It is considered as a revitalizing or restructuring agent because of both calcium as well as gluconate is useful for the body. It also moisturizes the skin, and because of gluconates, it has moisture attracting property.

Pullulan is a polysaccharide produced from starch by cultivating the yeast, Aureobasidiumpullulans. It forms a thin film on the skin, providing a protective barrier and enhancing the longevity of makeup. Pullulan also has moisture-retaining properties, contributing to improved hydration and skin plumpness,

Nicotinic acid (NA), often referred to as niacin, also serves as an NAD+ precursor. Trp and NA lead to the synthesis of a common intermediate mononucleotide molecule—the nicotinic acid mononucleotide (NAMN), which is further transformed into NAD+. Nicotinamide (NAM) can also be used to prime NAD+ synthesis.

Incorporating NAD+ with humectants such as hyaluronic acid can boost hydration levels, improve skin texture, and reduce the appearance of fine lines and wrinkles. Pairing NAD+ with retinoids can enhance skin renewal processes, leading to smoother, more radiant skin with continued use.

This is reproduced from an article published in Medik

Retinol, hyaluronic acid, vitamin C… meet the latest ingredient set to join this A-list lineup: NAD⁺. Short for the very clinically complex-sounding nicotinamide adenine dinucleotide (don’t worry, it’s friendlier than it looks), NAD⁺ is suddenly cropping up in beauty conversations, wellness supplements, and dermatology circles alike.

Here’s the twist: it’s not some lab-made novelty. NAD⁺ has been in your body all along, quietly helping to power energy, repair cells, and keep skin functioning at its best. So why is it only now becoming the industry’s newest buzzword? Scientists and skin experts are connecting the dots between NAD⁺ levels and visible signs of ageing, sparking fresh excitement about its potential to support skin repair, resilience, and radiance.

In this article, we’ll demystify NAD⁺ by exploring what it does, how it works in the skin, and whether it’s worth adding to your routine. Think of it as your shortcut to understanding the most talked-about (and surprisingly approachable) breakthrough in beauty right now.

Let’s get into the science of NAD+. Short for nicotinamide adenine dinucleotide, this coenzyme is found in every cell of the body. Often described as a “cellular battery,” it fuels essential processes such as energy production, DNA repair, inflammation regulation, and overall cellular health. All of which are critical for maintaining youthful, resilient-looking skin.

While NAD⁺ supplements have been around for years, their use in topical skincare is far newer. Due to challenges in delivering the molecule directly into the skin, many formulas use precursor forms such as NMN (nicotinamide mononucleotide), NR (nicotinamide riboside), or niacinamide. Recent breakthroughs in ingredient stability and delivery systems are making topical NAD⁺ a reality and a trending focus in skin science.

So why the sudden buzz? A surge in longevity research, advanced formulation technology, and rising consumer demand for proactive age-defying solutions are spotlighting NAD⁺. This is timely, as NAD⁺ levels naturally decline with age — a key factor in visible skin ageing

NAD⁺ naturally peaks in early adulthood, then gradually declines over time. By midlife, levels can be significantly lower than in youth. This reduction means cells have less “energy” to repair damage, renew themselves and maintain a strong skin barrier. The result? Skin may appear duller, fine lines become more noticeable, and resilience against daily stressors decreases.

Given that NAD⁺ is essential for fundamental skin functions, from repair to protection, supporting its levels through topical application or supplementation is an appealing approach. It’s not a miracle solution, but it may help the skin perform more like it did when NAD⁺ was naturally higher, making it a valuable consideration for healthy-ageing skincare.

And now, researchers are buzzing about the current supplement golden child: NAD+, which supposedly helps with everything from low energy to sagging skin. TikTok is rife with videos detailing a lengthy list benefits and celebs are waxing poetic about game-changing NAD+ IV injections. You may be skeptical—and you're right to be so—but there is a growing body of research to support the effects of this intriguing molecule.

While NAD⁺ is far from new to science, recent innovation has made it possible to harness it in topical skincare. Once found mainly in supplements, IV drips, and wellness treatments, it’s now part of the growing beauty–wellness crossover trend. Today, you’ll find NAD⁺ skin booster featured in advanced serums, moisturisers and high-performance treatments.

But can NAD⁺ be absorbed through the skin? The answer lies in how it’s delivered. On its own, NAD+ is not efficiently absorbed because of its large and unstable molecule. To overcome this, some products use precursor molecules, such as NMN or NR, which are smaller and more stable, allowing the skin to convert them into NAD⁺.

Others include NAD+ itself, but in stabilised, encapsulated forms designed to improve penetration into skin cells. This is where expert formulation and advanced delivery systems become essential to ensure topical NAD+ products deliver meaningful results.

From boosting cellular energy to supporting repair and resilience, NAD⁺ plays a vital role in maintaining youthful-looking skin. When harnessed in skincare, it helps defend against visible signs of ageing, making it a powerful addition to your daily routine.

This flyer has been produced by an Arbonne Independent Consultant, and has not been prepared or provided by Arbonne.

Any opinions expressed are made by and the responsibility of the Independent Consultant.earnings.arbonne.com