Ms. Zalla's Classroom

Welcome to my classroom! Recognizing that not all families were able to attend open house this week, please view the following information that was shared. Please email me any questions or concerns you may have. julie.zalla@wbsd.org

Open House Presentation link

• Marketing Syllabus
• Fashion Merchandising Syllabus
• Sports and Entertainment Marketing Syllabus
• Extra Credit 2024-2025

Homework: I do not assign homework but provide class time for its completion. Missing work suggests a student may not be using their class time effectively. Because of the in-class time provided, late assignments will be penalized 2% per day.

Grades: Grades are updated daily in PowerSchool from Canvas.

Extra Credit: Students have various opportunities for extra credit throughout the marking period, including professional dress days, DECA participation, Exemplary Attitude Bonus Awards, community service projects, and more. Extra credit is not available after the marking period ends.

Project-Based Learning: My courses are centered around project-based learning. Tests and projects are weighted equally to ensure fairness for all students.

Canvas: All course information, including notes, PowerPoints, due dates, class calendar, and test reviews, is available on Canvas. All assignments must be submitted via Canvas for grading.

Supplies: Students need to bring a charged laptop to class every day.

Updates Home: I send a newsletter every 6-8 weeks to keep you informed.

Help: I am available after school until at least 2:45 p.m. each day for additional assistance. Lisa Sallen, our paraprofessional, is also available for one-on-one help (lisa.sallen@wbsd.org). Additionally, DECA Board members can assist with required NHS hours.

Modifications: Modifications are automatically built-in to classes for all students.

This course builds on the foundation established in Marketing. Students will explore fundamental marketing principles and gain a deeper understanding of the multi-billion dollar sports and entertainment marketing industry. They will examine how professional athletes, sports teams, and prominent entertainers are marketed, and discover how some achieve billionaire status as a result. Additionally, students will learn about the behind-the-scenes operations of major sporting events, such as the Super Bowl.

Spring Carnival: To showcase their knowledge, students will plan, organize, and run our annual Spring Carnival in the WBHS courtyard.

• Project Based Learning examples:

• Fantasy football

• Concert promoter project

• sneaker collaboration

• Plan a trip to the Super Bowl

• Game Trading Cards

This course provides a comprehensive introduction to marketing, covering topics such as business-to-business marketing, services marketing, branding, social media marketing, and marketing ethics. Students will learn about the marketing plans and strategies that businesses use to promote their products.

Course Units Include: Marketing plans, Economics and Marketing, Selling, Legal and Ethical Issues in Business, Communication Skills, Management Skills, Visual Merchandising, and Advertising.

Example Projects: Students will engage in projects such as the Food Truck, McDonald's Happy Meal, Name That Brand, Branding Water, and the Cereal Box Project.

Laker Landing: As part of this course, students will take on the role of Sales Assistant for our school store, Laker Landing. Working in this school-based enterprise is an integral part of the curriculum.

Students will acquire foundational knowledge in both business and fashion. During the first semester, the course will cover fashion and marketing terminology, fashion history, fashion cycles, design elements and principles, textiles, influential fashion designers, and key industry leaders. In the second semester, the focus will shift to retailing, promotion, and buying.

Project Examples:

• History of Fashion

• Fashion Leaders

• Design Line

• Store Window Project

• Buying Project

Students enrolled in this course can participate in our co-curricular DECA Club. DECA is the largest club/activity at the high school with over 250 members. WBHS DECA is known worldwide for preparing students for the business world with an over 50-year track competitive record. Students are already doing the work in class! Outside of school competitions are held three times throughout the year. Students compete at a district, state, and International level for college scholarships, and cash prizes, to network with industry professionals and travel! This years International Conference will be held April 25-30 in Orlando, Florida!!

• WBHS DECA Promotional Slides
• 2024 DECA Canvas page
• WBHS Tentative DECA Calendar
• DECA Google Form Sign-up
• DECA $40 Membership Dues- Cash, Check payable to West Bloomfield High School or eFunds. If paying on efunds be sure to state the student's name and DECA

I am a proud graduate of the West Bloomfield School District, having attended Ealy Elementary, Orchard Lake Middle School, and West Bloomfield High School. I earned my Bachelor’s degree from Michigan State University and my Master’s +30 from Wayne State University.

This is my 27th year teaching at West Bloomfield High School, where I currently instruct courses in marketing, fashion merchandising, and sports and entertainment marketing.

I have two sons, aged 24 and 21. My eldest graduated from UCLA and now works in the entertainment industry in Los Angeles, while my youngest is studying Marketing at Wayne State University.

Before starting my teaching career, I gained experience in various fields, including retail, law, real estate, entertainment marketing, and public relations.

Best way to reach Ms. Zalla

julie.zalla@wbsd.org

Email: julie.zalla@wbsd.org

Instagram: @wbdeca
Website: www.wbsd.org
Location: 4925 Orchard Lake Road, West Bloomfield Township, MI, USA
Phone: 2488656720