Hi NVP’s! As promised, we had a Leadership Council Meeting this morning to discuss Google Ads. We have together agreed to take the following actions:
Clarify our policy on placing google ads or any other digital ads:
- You may not use Arbonne’s tradenames and trademarks and brand names including: ARBONNE, RE9 ADVANCED, INNER CALM, TRUE HAIR, ARBONNE ESSENTIALS, etc.
- Your own name is ok, and so are the words “Independent Consultant” in your ad, but not Arbonne Independent Consultant (see above).
- Generic words are also ok: “vegan skincare”, “kosher”, “healthy lifestyle”, “clean skin” etc.
- The phrase “Independent Consultant” or “Independent Seller” needs to be in the first headline of the ad, and you must identify yourself again as “Independent Consultant” or “Independent Seller” in the description section of the ad, to avoid confusing yourself with the Arbonne Home Office.
2) Arbonne plans to purchase search engine ads for branded terms to support Arbonne.com and any Arbonne products. This will protect our brand and help ensure Arbonne corporate ads rank first in any branded search.
These changes go into effect immediately. Please understand that even though it is effective immediately, you still might see some IC sites come up higher in the short term due to historical searches and over time this will self-resolve. Also, if you had a prospect, client, PC or IC that has clicked on another PWS in the past, that search result might come up first for them.
We appreciate your patience and partnership!
